A new era of luxury shopping
The revolutionary luxury shopping experience — in your pocket.
Caprice is your AI fashion concierge: a personal style advisor, made-to-measure pieces fitted on a true digital copy of you, private appointments with exclusive brands, and a proof-of-purchase passport for everything you own. One membership, an entirely personal way to shop.
Personal styling
A style advisor who knows you — near you.
Caprice pairs you with a personal style advisor near you who guides you through every purchase. In a partner boutique or online, they curate, fit and advise around your taste, your calendar and your wardrobe.
- Matched to an advisor in your city or online
- Guided curation for occasions, seasons and travel
- One relationship across every brand you shop
Made to measure
Custom-made, personalised, and truly yours.
Go beyond off-the-rack. Configure custom-made and personalised pieces, refine the details, and commission bespoke fashion made to your exact measurements — delivered to your door.
- Made-to-measure and bespoke tailoring
- Personalised fabrics, cuts and finishes
- Crafted to your measurements, delivered home
Digital avatar
A true digital copy of you.
Caprice builds a photorealistic avatar from a quick, guided measurement session. Visualise any outfit on yourself with virtual try-on, get digitally tailored on the avatar until the fit is exact, then receive the finished piece at home.
Exclusive brands
Private appointments with the houses you love.
Book appointments with exclusive brands — in their boutiques or online with their own style advisors. Skip the queue and step straight into a personal session with the people who make the pieces.
- In-boutique or online video appointments
- Direct access to brand style advisors
- Reserved sessions with exclusive houses
Members only
Exclusive content, created just for members.
Some of Caprice is public. The rest is not for everybody. As you engage, more exclusive, personalised content unlocks over time — private previews, brand stories, and invitations reserved for the members who belong.
Personalised feed
A feed that becomes more yours over time.
Your Caprice feed is personal. Public stories sit alongside private, personalised content that unlocks as you engage — a stream tuned to what you wear, want and wait for.
- Editorial and drops chosen for you
- Personalised recommendations that improve over time
- Members-only stories layered in as you engage
Wardrobe & resale
Every piece you buy, ready to resell in a few taps.
Everything you purchase lands in your digital wardrobe — catalogued, measured and authenticated. When you're ready to move a piece on, resell it effortlessly, in a few taps, to a community that values it.
- Automatic digital wardrobe of every purchase
- Effortless resale in a few taps
- Fit and authenticity travel with the item
Proof of purchase
A digital product passport, minted for every purchase.
Each purchase is issued a proof-of-purchase NFT — a luxury digital passport paired with the physical product. It carries exclusive brand experiences and content, from an invitation to a fashion show to private drops, and can even be sold separately from the item itself.
- Proof-of-purchase NFT paired with the physical piece
- Unlocks exclusive brand experiences and content
- Transferable — sell the token with or without the product
AI assistant
An always-on personal concierge.
Ask Caprice anything — find a piece, plan an occasion, compare fits, book a stylist, track an order. Your concierge knows your wardrobe, your measurements and your taste, and it never sleeps. It is the fastest way to shop luxury well.
Questions
Everything you might ask.
What is Caprice?
Caprice is a luxury personal styling app: an AI fashion concierge that pairs you with a personal style advisor, books appointments with exclusive brands, and lets you preview made-to-measure pieces on a digital avatar before they are crafted for you.
How do I find a personal style advisor near me?
Once you join, Caprice matches you with a personal style advisor near you — in a partner boutique or online — who guides you through fittings, curation and every purchase. Your advisor knows your measurements, your wardrobe and your taste.
Can I order made-to-measure and bespoke fashion in the app?
Yes. Caprice specialises in custom-made and personalised products. You configure the piece, refine the fit on your digital avatar, and receive the finished made-to-measure garment at home — no atelier visit required.
How does virtual try-on and the digital avatar work?
Caprice builds a photorealistic digital avatar — a true digital copy of you. You can visualise any outfit on yourself with virtual try-on, be digitally tailored on the avatar, and then have the real product made and delivered.
What is the proof-of-purchase NFT?
Every purchase is issued a proof-of-purchase NFT — a luxury digital product passport paired with the physical item. It carries exclusive brand experiences and content, such as an invitation to a fashion show, and can even be sold separately from the product itself.
How does reselling work?
Every product you buy lands in your digital wardrobe. When you are ready to part with a piece, you can resell it in a few taps — the resale is effortless because the item, its measurements and its proof of purchase already live in Caprice.
When does Caprice launch?
Caprice is launching soon. Join the launch list with your email and you will be among the first members invited when we open — with early access to advisors, exclusive brands and members-only content.
Launching soon
Be first through the door.
Membership opens by invitation. Join the launch list and we’ll write to you first — with early access to advisors, exclusive brands and members-only content.